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When the brand identity of a brand is being created, the natural tendency is to simply focus on the logo design or primary brand mark and as soon as it is created to start using it and moving onto other activities such as marketing materials or website development.

A brand manual or style guide must consist of the following components. We will explore each of these sections below. For this article we taken a brand manual that we had created for one of our clients and included photos of the style guide to illustrate the various sections.

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One of the most important brand assets for any company is their brand manual or brand style guide document. Being consistent in brand messaging is crucial to the growth and success of a brand. And a brand manual or brand guide does the job of ensuring this consistency.


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