Concept development is a process of developing ideas to solve specified designproblems. The concepts are developed in phases, from formless idea to precise message in an appropriate form with supportive visuals and content.
It’s hard to get a straight answer when you Google, what is concept design? Search results come from architects, graphic artists, decorators, web masters, and every other creative type on the internet. That’s why I want to take a few paragraphs to talk about what we mean when we talk about concept design in product development.