When the brand identity of a brand is being created, the natural tendency is to simply focus on the logo design or primary brand mark and as soon as it is created to start using it and moving onto other activities such as marketing materials or website development.

A brand manual or style guide must consist of the following components. We will explore each of these sections below. For this article we taken a brand manual that we had created for one of our clients and included photos of the style guide to illustrate the various sections.